Nestegg

A grounded, values-first identity for an investing app, turning the stiff language of portfolios into something a generation with convictions would happily put its money behind.

Year

2026

Scope

Identity · App design · Impact report · Pattern system

The idea

Investing apps borrow heavily from the trading floor: green arrows, red arrows, urgency. Nestegg’s users are in their twenties and thirties and want to know what their money is doing in the world, not what it did in the last hour. The nest egg is an old idea, something you build slowly and sit on. We leaned into that, not away from it.

The work

A slightly heavy serif wordmark, more settled than sleek, and an egg-shaped mark with a thin woven texture that becomes the pattern across cards, app backgrounds and the annual impact report. Earth colours throughout, with no red or green anywhere in the interface. Performance is shown as a slow fill rather than a chart, and impact gets equal billing with returns.

What happened

Nestegg’s first impact report was shared more widely than any product announcement, and Felix stopped being asked who the app was for. Accounts last longer than the industry norm, meaning people stick around. The slow fill, the detail nobody was sure about, is what users mention first.

“We asked for a brand that could sit still, and we got one people trust with their savings.”

Felix Marchetti, Co-founder of Nestegg

Previous project

Pawprint

All work