Brands people
feel before they think,
built
in
weeks.
I’m Elise: one creative director, one keyboard, no handovers, building brands with a pulse for early-stage founders in weeks rather than quarters.
Fintech
Crypto
Education
Communities
Tools
AI
Trusted by founders from pre-seed to Series B, across fintech, AI, education and health.
Earn trust
Stand out
Launch sooner
Look established
Sound human
Agencies sell you a process with a brand somewhere at the end of it. I sell you the brand, hand-built by the person you briefed, with decisions made in days and nothing lost between departments.
Why founders keep calling
→ You brief me. I design it. Nobody else.
→ Weeks, not quarters. Momentum is a brand asset.
→ Taste you can borrow. Twelve years of brand judgement.
Brand sprint schedule
Day 1
Kickoff + questionnaire
Day 3
Two directions
Day 6
Refinement
Day 8
Revisions
Day 10
Delivery + launch
Design directions
● Sample file
Fintech
Crypto
A warm, pocket-sized identity for a social savings app, turning the awkward business of saving with friends into something closer to a group chat with a goal.
Fintech
Crypto
A quiet, confident identity for an invite-only onchain summit, turning a crowded calendar of crypto events into the one room founders and funds make time for.
Education
Communities
A generous, unhurried identity for a women’s career community, turning the usual networking script into a place that makes room for the whole person, ambition and all.
Tools
AI
A systems-led identity for a generative brand tool, turning one idea into hundreds of on-brand assets without the brand itself ever looking like it was made by a machine.
Fintech
A bright, card-first identity for a cash and credit card for creators and freelancers, turning a messy freelance month into something that finally looks like a business.
Education
Communities
An upbeat, plain-spoken identity for a first-job platform, turning the dread of the first application into a ladder young people actually want to climb.
Tools
Health
A calm, clinic-ready identity for a pet health app, turning scattered vaccination cards and vet reminders into one record that owners can read without a medical degree.
Fintech
A grounded, values-first identity for an investing app, turning the stiff language of portfolios into something a generation with convictions would happily put its money behind.
How can a brand take only two weeks?
Who actually does the work?
What do I need to have ready?
What if I don’t like the direction?
Do you work with pre-launch startups?
How do we start?
In their words, not mine.
“We had spent a year describing Juniper Club as ‘networking, but kinder’ and hating ourselves for it. Elise gave us a brand that sounds like the room we were trying to build, not a comparison. Members noticed the shift within a week of launch.”
Mara Lindqvist
Founder of Juniper Club
“Branding a tool that generates brands is a trap, and I knew it. Elise walked straight into it and came out with a system that is strict enough to be ours and loose enough to be fun. Two weeks. I still don’t fully understand how!”
Tomás Reyes
CMO at Tessel
“Every fintech brand looks like a bank that went to a festival. Elise refused to make ours one of them. Pocketful finally looks like something you would send to a friend, which is the entire product. Our first paid campaign converted at double what we modelled.”
Priya Natarajan
Co-founder of Pocketful
“We needed Quorum to feel exclusive without feeling smug, which is a narrow road in crypto. Elise found it. Invitations went out and the replies came back within hours, from people who normally take a month to say no. That is what a brand is for.”
Jonas Weber
CEO, Quorum
“Our users are eighteen and terrified. Elise never once suggested making the brand ‘young’, which every agency had. Instead she made it honest, warm and a bit funny, like a good older sibling. Applications on the new site went up forty per cent in the first month.”
Aisha Bello
Co-founder of Rung
“I was braced for the usual four-week wait before seeing anything. Elise showed us a direction on day three and it was the one we launched with, almost untouched. Our investors asked who the agency was. Telling them it was one person in Lisbon was a pleasure.”
Felix Marchetti
Co-founder of Nestegg
What if?
Between client work I ask odd questions and answer them in design. They are a sketchbook, a warm-up and sometimes a direction a client never expected.
